As Lady Gaga's third album Born This Way continues to shift copies by the bucket load, so the star makes plans for world domination by announcing a joint partnership with another social media heavyweight, Zynga.
GagaVille is the promotional game planted inside Zynga's highly addictive FarmVille that allows users to grow an assortment of weird and wonderful (with the emphasis no doubt on the weirdly wonderful in this case) crystals, unicorns and other treasures, whilst simultaneously offering exclusive access to a selection of unreleased Gaga tracks.
Playing the designated Gaga word of the day - which will be announced daily on Gaga’s Facebook Page - will also give players the chance to win concert tickets and a signed copy of Born This Way.
It comes as no surprise then that the campaign has already reaped 500,000 views and counting.
Not bad for a little monster!
Watch the campaign video below.
No comments:
Post a Comment